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"I am so grateful for this knowledge. I had no idea about the vast amount of strategies and tools that are available, and after attending The Art of Transformational Coaching (in-person), I now I feel very equipped to begin my journey into Transformational Coaching. After attending, I highly recommend this course to any educator or coach seeking to build foundational leadership coaching skills or enhance their current practice. The course provided me with structured approaches for planning and executing effective coaching conversations, equipped me with targeted focus areas to guide client engagement, and helped me organize my thinking to develop strategic, impactful support for those I serve."

"The Art of Transformational Coaching workshop has significantly transformed my perspective on coaching. I now possess a strong ability to apply the knowledge and skills of a Transformational Coach to create a positive impact and influence on others."

"I love how everything in the Coach Learning Library is so heart-led. As a psychology teacher and learner, I also appreciate the explanations of adult learning and needs. These are well-addressed in each session and leave me feeling confident that I'm using strategies based in evidence and that align with my own values and interests."

"Transformational Coaching has completely changed the way that I interact with my clients and problem-solve with my team. The conversations we are having are filled with more empathy, openness, and understanding, and leaning into Transformational Coaching strategies has allowed me to trust the process without forcing my fix-it mindset into every perceived problem. For those who are unsure about making the investment, I recommend trying out at least one of Elena's workshops or webinars. This community is talking about supporting, empowering, and developing resilient and effective educators who are ready to meet students where they are, instead of simply focusing on strategy implementation. This is about long-term, transformational change and wholly worth the investment."

"When I first started coaching, I often felt uncertain about what I was doing. I learned numerous coaching models, but none seemed to create the impact I was hoping for. Then, someone recommended The Art of Coaching, and everything shifted. I’ve never looked back. Before discovering Transformational Coaching, I primarily focused on my clients' behaviors, often encouraging them to set emotions aside. But something was missing—coaching felt transactional rather than truly transformative. As I immersed myself in Elena Aguilar’s work, my perspective completely changed. I began exploring my clients' underlying beliefs, identities, and ways of being. I also learned how powerful it is to acknowledge and talk about emotions. This shift has led to deeper, more meaningful coaching conversations and, ultimately, more lasting change. If you're considering it, I wholeheartedly recommend taking the leap—you won’t regret it."

"My work with Bright Morning has equipped me with the tools and strategies needed to cultivate opportunities for educators to be grounded in their beliefs, behaviors, and ways of being. For an educator to come into a coaching conversation identifying as feeling “frustrated, resentful, and irritated” and in 20 minutes of using the Transformational Coaching tools and strategies, seeing them reidentify as feeling “accepting, eager, and optimistic,” speaks to the impact of this approach. That educator felt empowered to handle their situation in a way that would have a positive impact on all involved. The power of Transformational Coaching is in its attention to the people who are navigating systems that were not designed or built to support them. Each learning experience is rooted in growth and development, from foundational coaching skills to navigating power dynamics as a leader and facilitating meaningful adult learning, all while maintaining a commitment to “every student, every day."

"Not only have I met my goals to deepen my coaching practice, but I’ve adapted many of Aguilar’s tools as standards/ guides for how we do coaching as an organization. Bright Morning really sets the bar for a comprehensive model for coaching teachers or really any role."
“Elena and her team’s involvement in the development of our coaching program and training of our instructional coaching staff has been paramount to the success that we have seen and will continue to see. Working with them has been one of the best decisions we’ve made.”
“The thoughtfulness, flexibility, and depth of Bright Morning’s training complemented the thoroughness of Elena’s book. I deeply respect the compassion of their work and highly value the tools they have shared with me and my colleagues. We are better equipped to nurture, inspire, and patiently transform the schools we love.”
“Words cannot describe the impact Elena, her team and their program has had on myself, my clients and our classrooms across our region and the Teach for America organization as a whole. I am very excited to keep on practicing and getting better!”
“Elena Aguilar knows how to foster the bravery and humility teachers must have to transform their practices. Her methods will help coaches become the trusted, supportive forces we need in our teaching lives.”
Elena Aguilar
Author, Coach, CEO
Elena Aguilar has worked in education since 1994. Her years of teaching, coaching, and leading teams in the Oakland, CA public schools deeply inform the eight books she’s written and the trainings she designs and facilitates.
Elena is committed to creating equitable schools and organizations where everyone thrives. She founded Bright Morning in 2017 to advance this vision.

Elena’s Approach to Coaching

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Weekly tips, tools, and wisdom to help coaches thrive.

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Transformational Coaching conversations. Resistance. Racism. Burnout. Overwhelm. Struggling new teachers. You’ll find it all here.
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