Arise Pre-Order Bonuses

Your opportunity to receive exclusive offers and learn with Elena in person this fall.

Cover for the book called "Arise: The Art of Transformational Coaching" by Elena Aguilar

The book you need. The bonus offers you deserve.

In late July 2024, Elena's eighth book, Arise: The Art of Transformational Coaching, will be published!

If you are someone who coaches or wants to take a coaching stance in your conversations, you need this book. Well, you need this book if you want to thrive in your role and create the conditions for others to thrive as well. If you’re okay with conversations that are “good enough,” then you can skip this one.

This book will transform how you think about coaching, and that’s reason enough to grab your copy. However, we're giving you five more reasons to pre-order it today (both because pre-orders really, really matter and because we love this community!).

Pre-Order Bonus Offers

Unlock up to five exclusive bonuses when you pre-order Elena’s Arise.

When you pre-order Arise: The Art of Transformational Coaching (and share your order information with us), you join the pre-order community and unlock exclusive access of up to:

  • Three virtual mini-trainings led by Elena Aguilar:
    • Navigating the Emotional Rollercoaster of Coaching on Wednesday, June 12, 2024
      • 11 am-11:30 am PT (1 pm-1:30 pm CT/2 pm-2:30 pm ET)
    • The Art of Asking a Question on Thursday, June 20, 2024
      • 12:30 pm-1 pm PT (2:30 pm-3 pm CT/3:30 pm-4 pm ET)
    • The Together Coach: All You Need is Fifteen Minutes on Thursday, July 18, 2024
      • 1:30 pm-2 pm PT (3:30 pm-4 pm CT/4:30 pm-5 pm ET)
  • Arise Release Party on Friday, August 2, 2024
    • 10 am-11 am PT (12 pm-1 pm CT/1 pm-2 pm ET)
  • Complimentary access to our first on-demand Learning Library mini-course
    • Arise: The Art of Transformational Coaching is the most comprehensive source for Transformational Coaching you will find. However, Elena has so much more to share than can fit in any book. That’s where our Learning Library comes in. In addition to our full workshops, we’ve learned that people need short, asynchronous learning experiences so that they can pace themselves, rewind when necessary, and honor their unique learning needs. Alongside the release of Arise, we will also be launching an on-demand Learning Library with mini-courses to support you in taking what you’ll find in the book and skillfully implementing it in your practice.
    • Anyone who pre-orders Arise will receive access to the first Learning Library mini-course free of charge.

Don’t Delay

The sooner you pre-order (and submit your proof of purchase), the more exclusive events you’ll have access to!

  • Pre-order by Friday, June 7, 2024, and receive access to 5 bonus offers:
    • Mini-Workshop on Wednesday, June 12, 11 am PT (1 pm CT/2 pm ET)
    • Mini-Workshop on Thursday, June 20, 12:30 pm PT (2:30 pm CT/3:30 pm ET)
    • Mini-Workshop on Thursday, July 18, 1:30 pm PT (3:30 pm CT/4:30 pm ET)
    • Arise Release Party on Friday, August 2, 2024, 10 am PT (12 pm CT/1 pm ET)
    • Exclusive access to our first on-demand Learning Library mini-course
  • Pre-order by Wednesday, June 19, 2024 and unlock 4 bonus offers:
    • Mini-Workshop on Thursday, June 20, 12:30 pm PT (2:30 pm CT/3:30 pm ET)
    • Mini-Workshop on Thursday, July 18, 1:30 pm PT (3:30 pm CT/4:30 pm ET)
    • Arise Release Party on Friday, August 2, 2024, 10 am PT (12 pm CT/1 pm ET)
    • Exclusive access to our first on-demand Learning Library mini-course
  • Wednesday, July 17, 2024 and unlock 3 bonus offers:
    • Mini-Workshop on Thursday, July 18, 1:30 pm PT (3:30 pm CT/4:30 pm ET)
    • Arise Release Party on Friday, August 2, 2024, 10 am PT (12 pm CT/1 pm ET)
    • Exclusive access to our first on-demand Learning Library mini-course
  • Pre-order by Monday, July 22, 2024 and unlock 2 bonus offers:
    • Arise Release Party on Friday, August 2, 2024, 10 am PT (12 pm CT/1 pm ET)
    • Exclusive access to our first on-demand Learning Library mini-course
Pre-order Today!

How it works

It's simple:

  • Pre-order your copy of Arise from Amazon or your favorite bookstore of choice. Save a copy of your receipt!
  • Complete this simple form (Note: It includes a section for your pre-order receipt, so have that available!).
  • We'll confirm your pre-order submission form, and you’ll receive an email inviting you to all of the events you have unlocked access to (see events listed above for cutoff dates).


To receive a quote for 100 or more pre-orders, please email accounts@brightmorningteam.com. Our team will connect you to our partnered vendors. Explore additional pre-order bonus offers for large groups if purchased before the book’s release (currently scheduled for July 23, 2024).

Bonus Offers For Large Group Pre-Orders

Large group orders of 100+ books receive exceptional bonuses when purchased through our preferred vendors by Monday, July 22, 2024.

The more books you buy, the more bonuses you receive. The value of bonus offers for all tiers exceeds the cost of the books, making this a tremendous investment for your group or organization!

To request a quote for 100 or more pre-orders, please email accounts@brightmorningteam.com.

Pre-orders of 100 or More Receive Bonus Offers (valued at over $6,500):

  • A discounted per-copy rate from our preferred vendors (Porchlight and Books-A-Million)
  • A complimentary group license for our Arise Upgraded Book Study Guide. The Upgraded Book Study Guide provides you with everything you need to facilitate an impactful group book study. This includes facilitation guidance from Elena, suggested discussion prompts, and curated opportunities for continued learning. Everything you need to ensure your purchase is an excellent investment [Value: $5,000+].
  • Two complimentary seats to a virtual Art of Transformational Coaching workshop [Value: $1,590]

Pre-orders of 250 or More Receive Bonus Offers (valued at over $17,000):

  • A discounted per-copy rate from our partnered vendors (Porchlight and Books-A-Million)
  • A complimentary group license for our Arise Upgraded Book Study Guide. The Upgraded Book Study Guide provides you with everything you need to facilitate an impactful group book study. This includes facilitation guidance from Elena, suggested discussion prompts, and curated opportunities for continued learning. Everything you need to ensure your purchase is an excellent investment. [Value: $12,350+]
  • A choice of one:
    • Six complimentary seats to a virtual Art of Transformational Coaching workshop [Value: $4,770]
    • Two All-Inclusive Memberships [Value: $5,990]

Pre-orders of 500 or More Receive Bonus Offers (valued at over $33,585):

  • A discounted per-copy rate from our partnered vendors (Porchlight and Books-A-Million)
  • A complimentary group license for our Arise Upgraded Book Study Guide. The Upgraded Book Study Guide provides you with everything you need to facilitate an impactful group book study. This includes facilitation guidance from Elena, suggested discussion prompts, and curated opportunities for continued learning. Everything you need to ensure your purchase is an excellent investment. [Value: $24,600+]
  • A choice of one:
    • Six complimentary seats to a virtual Art of Transformational Coaching workshop and six complimentary seats to The Art of Coaching Emotions workshop [Value: $9,540]
    • Three All-Inclusive Memberships [Value: $8,985]
  • A 30-minute Q&A with Elena to answer your questions about Arise! [Value: Priceless!]

Pre-orders of 1000 or More Receive Bonus Offers (valued at over $77,000):

  • A discounted per-copy rate from our partnered vendors (Porchlight and Books-A-Million)
  • A complimentary group license for our Arise Upgraded Book Study Guide. The Upgraded Book Study Guide provides you with everything you need to facilitate an impactful group book study. This includes facilitation guidance from Elena, suggested discussion prompts, and curated opportunities for continued learning. Everything you need to ensure your purchase is an excellent investment. [Value: $49,100+]
  • A choice of one:
    • Six complimentary seats to a virtual Art of Transformational Coaching workshop and six complimentary seats to The Art of Coaching Emotions workshop [Value: $9,540]
    • Three All-Inclusive Memberships [Value: $8,985]
  • A 30-minute Q&A with Elena to answer your questions about Arise! [Value: Priceless!]
  • A free Taste of The Art of Transformational Coaching private virtual workshop (four hours) for your group [Value: $19,750]

How It Works

It's simple:

  • We'll confirm which pre-order bonuses you receive and share how you will redeem the bonuses.

Got Questions? We’ve Got Answers!

About Pre-orders & Submission:

Does it matter where I order from?

Nope! Ordering from Amazon is super helpful at the pre-order stage, but every order counts, so wherever you get your books is fine by us.

We love supporting independent bookstores. If you do as well, please consider ordering through Bookshop.org using our affiliate link.

Do ebooks and audiobooks count for this pre-order bonus?

Unfortunately, ebooks and audiobooks do not count as pre-orders, so are not eligible for bonus offers.

What if I've already pre-ordered Arise (print copy)?

You're the best! If you've already pre-ordered the book, just complete the quick form, and you’ll get access based on the submission date of your form (so don’t delay!).

What if I can't make one of the mini-workshops or virtual book release party?

We get it. Schedules are busy, and our community is spread across the globe. Each event will be recorded and made available to you through the end of August. No additional action will be needed on your part, we'll deliver a link straight to your inbox.

I submitted my form and proof of purchase, but I didn't receive anything, what should I do?

First, check any spam or junk folders. If there's nothing there and you haven't received anything within 2 hours of submitting your form, please email info@brightmorningteam.com, and we'll take care of you. It’s also possible that your school/organization has firewalls blocking content, in this case, you’ll need to connect with your IT admin.

What if my school/organization pre-ordered the book for me?

If you haven’t received a pre-order bonus confirmation email from info@brightmorningteam.com, simply submit your information in this form.

I need a quote for a large group pre-order. How can I get one?

Email accounts@brightmorningteam.com with the number of books you are interested in pre-ordering, and we will send a quote.

What is the discounted per-copy rate for orders of 100+?

The rate depends on the number of copies ordered. We will provide you with a custom quote when you email accounts@brightmorningteam.com.

How do I ensure our organization is eligible for the pre-order bonuses?

Your pre-order must be paid for before July 23, 2024, to be eligible.

About Arise:

Who is this book for?

Arise is for anyone who would like to use Transformational Coaching strategies. Regardless of your title or role, you can use these strategies to cultivate reflection, growth, and resilience in others. You can be a principal, superintendent, director of human resources, teacher, and, of course, a coach. You can work within an education system or in a completely unrelated field. You can also use these strategies with your students, children, partners, friends, family members, etc.

Arise is essential for new and novice coaches who sense the potential of coaching and are overwhelmed by the magnitude of skills to acquire. But it’s also invaluable for those who have coached for years and who want to have a greater impact but don’t know how to make that happen. Seasoned coaches will find a wealth of opportunities for growth and expansion in this book.

Arise is for supporting educators in any context. Transformational Coaching is content neutral—you can use these strategies whether you are a new teacher coach, an English language development coach, an early literacy coach, a secondary math coach, an arts integration coach, an equity coach, or something else. At their core, coaching strategies are communication strategies, and those are skills we all need to be impactful in our roles.

I’ve already read The Art of Coaching, do I also need to read Arise?

The short answer is YES!

Here’s why: The original title of Elena’s eighth book was set to be The Art of Coaching 2.0, as it was intended to be a light revision of the original content. However, she soon realized she was writing a whole new book. Arise: The Art of Transformational Coaching brings to life all Elena has learned in the decade since writing The Art of Coaching. Inside, you’ll find an expanded and refined presentation of the skills, knowledge, dispositions, and values required to implement a transformative approach to educator development. You’ll also discover new ways to organize material, concepts, and resources so that they’re more accessible and actionable. Arise digs deeper into Elena’s new learnings around how to coach emotions, how to navigate power dynamics, how to explore beliefs, and how to coach for equity.

In short, Arise will become the go-to source for all aspiring Transformational Coaches. As such, the 2013 The Art of Coaching and The Art of Coaching Workbook (2020) will go out of print as this book makes its way into the world.

If you have a question that isn't covered in the above, send us an email to info@brightmorningteam.com and we'll be in touch.

Learn In Person With Elena

Elena Aguilar

Are you ready to take your learning beyond the book?

You will learn a tremendous amount from reading Arise. But if you want to thrive as a Transformational Coach, you need to practice and refine your skills. After many years of writing and teaching about coaching, we’ve observed that the most powerful learning happens in community. This is partly because humans are social creatures, and we need each other to make sense of the world and to be encouraged and motivated.

An in-person or live-virtual PD can be transformative and catalytic. (And for the first time in four years, we’re offering in-person workshops with Elena!). After you’ve claimed your pre-order bonuses, save your spot in one of our upcoming workshops! Seats are limited and we expect to fill up quickly.

Learn About Elena's In-Person Workshops